RPS Software Managing Director Dave Blakeman has written a book called Profitable Conservatory Marketing. Available on Kindle and other platforms, the book covers all aspects of the marketing process, specifically with the needs of those selling conservatories in mind.
RPS Software is going to break the book down into distinct chapters and will release ten individual ‘guides’ for customers to download over the coming weeks. The idea is that customers will be able simply to take information that is important to them, or they can download all the chapters to build up a comprehensive guide to review and share with their teams.
RPS will also offer the full book in its entirety to those interested.
The first download will cover AIDA – a marketing formula that has very much stood the test of time having first been launched as far back as the 1920s; it stands for ‘Attention’, ‘Interest’, ‘Desire’ and ‘Action’. Week two will cover internet marketing and week three company websites.
Speaking about the book Dave said ‘I have a passion for marketing and a passion for the conservatory industry. Putting these two things together to produce ‘Profitable Conservatory Marketing’ was a real pleasure, as well as being a lot of hard work, but I hope ultimately that our customers will not only benefit from it, but will enjoy it as well.’
Director of Operations Cath Wright said, ‘when we discussed the book recently we thought releasing it in individual chapters would be a great way for us to support our customers, and to help them benefit from Dave’s very clear understanding of how best to market conservatories, orangeries and garden rooms. We are excited to be releasing it and as Dave says, we hope our customers will not only benefit from it but enjoy reading it as well’.
Look out on social media for links coming soon to each chapter, and the option to download the full book.